Branding& brand design
Identities that truly represent what a brand is and what it wants to say.
For brands that are just starting, or that no longer see themselves in their image.
- Logo & brand mark
- Style guide
- Redesign
- Packaging
Designingthe visual,thinking aboutthe emotional.
Every project is an exploration.
Identity, content, websites and systems, imagined from how they feel and built with method.
Who I am: this is my place
This is
my place.
This is my place.
I'm Majo.
Digital Communication graduate
- Curious
- Perfectionist
- Self-taught
- Multidisciplinary
02 How it started
I tore out pages until it was perfect.
03 Curiosity
I taught myself.
I take things apart to understand.
I cross worlds.
04 How I work
Faced with a problem, I end up creating something.
05 Projects
Websites
Brand strategies
Creative content
06 Education
Digital Communication graduate, Cum Laude.
I design brands and content that you feel before you understand. I build websites and systems, with motion and AI.
Projects.
Project 01 of 062025 — 2026
CLARG
The feed, the brand and the World Cup, all under one roof.
Creative direction × AI × Motion · Identity × Internal culture · Campaign × Illustration
The CLARG and SBB feed: a system of AI agents produces the pieces; I set the art direction and the brand rules, and approve every one. Posts, carousels and After Effects reels. The brand redesign and its manual, Clargy (the mascot), the digital ID card, the automated anniversary cards, team recognition, the presentations for the AI program and the corporate films. The internal and commercial World Cup campaign: the fan protocol, the CCC cards, the team's illustrated stickers and their album, the Diario CLARG, the merch store and the spots.
By Majo · No. 01 — CLARGp. 4
Project 02 of 062026
Noches · Patagonia, Corona, Fiesta 80/90
Parties, DJs in helmets and a series of eyes, with AI and motion.
Art direction × AI × Motion
Noches en Corrientes: Fiesta 80/90 with 350 personalized invitations generated with code, the helmeted DJs at the real venue, the After Effects spots, the “el ojo” series for Kolombo and the Corona spot on the bridge.
By Majo · No. 01 — Nochesp. 6
CLARG: Content, creative direction with AI, and brand
All the workMove people, not just impress them.
Web& digital experiences
Websites built to communicate with clarity, emotion and coherence, and that feel good to use.
For anyone who needs their site to sell, tell a story and be remembered.
- Design & development
- Portfolios & microsites
- Interaction & animation
- E-commerce
Content& strategy
So a brand speaks with intention, with an aesthetic that reflects it and a system that holds it up.
For teams that post every day and want it to show.
- Content system
- Social media art direction
- Campaigns
- AI automation
If that sounds like you, this place is for you too.
I read everything that comes in, and I answer myself. Tell me in two lines what you have in mind and when you need it.